We as a Sustainability Reporting Consultant in Agile Advisors, sustainability and environmental friendliness were often used interchangeably. However, the concept has evolved significantly since then. Today, modern sustainability encompasses a much broader scope, including supply chain circularity, transparency, and green practices. A sustainable supply chain fully integrates moral and environmentally responsible practices into a profitable and competitive structure. Transparency across the whole supply chain is crucial, and sustainability initiatives should address everything from the procurement of raw materials to the last phases of delivery, as well as the processes for recycling and product returns. Businesses need to understand how important it is to align with these values when customers are becoming more conscious of their decisions' social and ecological impact.